On the occasion of World Tourism Day, the Slovenian Tourist Board has launched an Instagram photo competition which encourages people to post and share their best photos from the region of Thermal Pannonian Slovenia and the city of Maribor by using #ifeelsLOVEnia hashtag. The aim of the project is to obtain attractive photographs and to draw attention to beautiful tourist spots in eastern Slovenia. An important detail about the contest is the fact that all the photos made in 2018 will be taken into account when selecting final winners. Furthermore, the Slovenian Tourist Board is continuing with its successful “Make new memories in Slovenia and share them with us“ campaign. The second autumn/winter part of the national digital campaign started on 17 September and encourages social media users to share their experiences in eastern Slovenia.