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Holiday demand in Germany stays high in 2020

After the insolvency of the second largest German travel group Thomas Cook, industry leader being TUI Germany, large organizers report rising bookings in the summer travel business. According to the latest Reiseanalyse market survey (RA) published by the Research association for holidays and travel (FUR) in 2020 demand for holidays remains stable at a very high level, and there are no signs of major changes in the most popular destinations or types of holidays.

Germans spent about 73 billion euros on vacation last year, an increase of 3% compared to the previous year. The total number of vacation trips of at least five days in 2019 was up 1% to an estimated 71 million. The expected number of short vacation trips with duration of only two to four days was expected to remain at the previous year´s level of 92 million, according to FUR. The cruise industry continued its boom and recorded high growth figures. German citizens booked around 9% percent more cruises last year than in 2018.

More time and money

According to FUR more than 60% of respondents said they had slightly more time and money to spend on travel this year, indicating a stable personal financial situation, and four out of five Germans (78%) are already thinking about their holiday plans. There is no sign that the Thomas Cook insolvency will impact on overall travel demand in Germany.

Overall, Germans are likely to remain loyal to their favourite destinations in 2020, although 42% plan to travel to a new country this year, according to the Reiseanalyse. About 30% , more than last year, plan to go on holiday within Germany, thus Germany is expected to be again the top travel destination for German citizens in 2020, FUR noted. The top foreign destinations are Spain, Italy, Turkey, Austria, Croatia and Greece. Demand for beach holidays, city trips, wellness breaks and cruises is also likely to remain stable this year.

“Bad conscience” about flying

However, as many as 73% of respondents who had flown last year said they had a “bad conscience” about flying on holiday due to the impact on the climate. But the Reiseanalyse authors emphasised: “A short-term sharp drop in holiday travel by plane due to flight shame is not to be expected, but more likely a higher readiness to make compensation payments.