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WTM 2020 and ITB 2021 entirely virtual events

World Travel Market in London and ITB 2021, the two leading world events of travel and tourism industry, will be completely virtual events.

Recover. Rebuild. Innovate.

WTM London 2020, taking place on 9-11 November, will be a completely virtual event. The main aim of the organiser Reed Exhibition is to help recover and rebuild and shape the travel industry at a time when it needs it the most. The virtual event will focus on restoring and developing business connections and networks.

The virtual event will take place across three days, from 7am-10pm, to allow access from the different zones across the globe. The live conference sessions and forums will be tackling some of the issues the industry is facing today, as well as speed networking sessions, one-to-one meetings, and virtual networking opportunities.

In conference sessions and forums the impact the global health pandemic has had on the travel and tourism industry will be addressed and a road map to recovery will be discuss, identifying the trends and innovation shaping the future of the industry.

How to ensure the return of travel will be addressed based on the results of the surveys among 2,000 UK travel consumers showing that 15.5% of people will consider travelling abroad again during the fi­rst 3-6 months of 2021, 23.6% of people will consider travelling abroad again during the fi­rst 6-9 months of 2021 and 58.4% of people said their accommodation choices haven’t changed since the COVID-19 outbreak.

ITB Berlin 2021 for trade visitors only

Messe Berlin yesterday announced that next year ITB Berlin 2021 will take place as an entirely virtual event, after in this year it had to be cancelled in the last moment. This decision was taken by Messe Berlin after weighing all the circumstances. ITB Berlin 2021 and the accompanying ITB Berlin Convention will be open to trade visitors only. The trade visitor days will take place from 9 to 12 March 2021, adding an extra day to the event.

”The situation surrounding the pandemic remains difficult, particularly for the travel and tourism industry. Our decision to hold ITB Berlin 2021 as an entirely virtual event now provides exhibitors and trade visitors with maximum planning certainty,“ said David Ruetz, Head of ITB Berlin, explaining the move. ”We have developed an alternative concept with which we as the World’s Leading Travel Trade Show® can again offer our partners and customers a reliable platform for global networking, business and content.«

Among other features, the virtual concept of ITB Berlin 2021 will include numerous live-streamed high-level panel discussions and lectures as well as digital networking opportunities, an intelligent matchmaking event and a virtual exhibition area. On 16 November ITB Berlin will provide further information on exhibitor and sponsorship packages, tickets and booking options.